Advanced Geolocation Data

Pinpoint every lead, for maximum feedback on response.

Pinpoint Every Lead

Eight geolocation techniques merge to provide unprecedented views of your responding leads and PMA, as well as actionable metrics and insights.

See How It's Done...

Pinpoint Every Lead

Eight geolocation techniques merge to provide unprecedented views of your responding leads and PMA, as well as actionable metrics and insights.

See How It's Done...

Pre-Launch Hygiene

As part of every pre-launch campaign hygiene process, lists are segmented based on demographic factors, vehicle selects, and geodata, ranging from city & zip code to residential subdivision.

Appended Geodata

Tracking tokens tag each lead with an exact address and identity from the campaign outset.

Reverse Geocoding

Live lookups tag each new lead with latitude & longitude the moment they are created, via reverse-lookup data appends.

Device GPS

Device GPS detection fine-tunes geolocation down to the address level, using Javascript to query the device’s on-board GPS chip.

IP Detection

For the most stubborn, non-GPS-enabled devices, IP Addresses are used to resolve lead locations to general areas, usually accurate to zip code level resolution and below.

Turn-By-Turn

Consumer-facing pages translate geodata into turn-by-turn directions, guiding leads directly into your store.

Map Visualization

Map visualizations are enabled, for rich, actionable business intelligence on best-responding cities, zip-codes, and even neighborhoods.

Archived Analytics

Geodata and insights are permanently archived for long-term analysis and ongoing business intelligence needs, fed by our custom Analytics Integrations, and in-house developed dashboards for simple reporting and reference. Once the data is yours, it’s yours forever.

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