Advanced Geolocation DataPinpoint every lead, for maximum feedback on response.
As part of every pre-launch campaign hygiene process, lists are segmented based on demographic factors, vehicle selects, and geodata, ranging from city & zip code to residential subdivision.
Tracking tokens tag each lead with an exact address and identity from the campaign outset.
Live lookups tag each new lead with latitude & longitude the moment they are created, via reverse-lookup data appends.
For the most stubborn, non-GPS-enabled devices, IP Addresses are used to resolve lead locations to general areas, usually accurate to zip code level resolution and below.
Consumer-facing pages translate geodata into turn-by-turn directions, guiding leads directly into your store.
Map visualizations are enabled, for rich, actionable business intelligence on best-responding cities, zip-codes, and even neighborhoods.
Geodata and insights are permanently archived for long-term analysis and ongoing business intelligence needs, fed by our custom Analytics Integrations, and in-house developed dashboards for simple reporting and reference. Once the data is yours, it’s yours forever.
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